If you voted with your wallet by not buying this game, you’re racist apparently.
The latest game to be featured on the Sweet Baby Inc radar is a game called Tales of Kenzera: ZAU from developer Surgent Studios, published by Electronic Arts. Earlier this year, Sweet Baby Inc disclosed its collaboration with Surgent Studios regarding the game.
Consequently, Kabrutus, the creator of the “Sweet Baby Inc Detected” Steam curation group, who incidentally became a target of harassment orchestrated by Chris Kindred, an employee of Sweet Baby Inc, included Tales of Kenzera: ZAU in his notorious list.
Tales of Kenzera: ZAU shares similarities with another EA-published title, Immortals of Aveum. This particular game suffered from poor design and minimal marketing support from EA. Released on August 23rd, just a week before Bethesda’s highly anticipated Starfield, Immortals of Aveum faced a catastrophic failure in the market.
A similar fate seems to be unfolding for Tales of Kenzera. On its release day, the game peaked at 287 concurrent players on Steam, a number that dwindled to just 170 just two days later.
To put this decline into perspective, it’s worth noting that even when Suicide Squad: Kill the Justice League dropped below one thousand players, its death certified was noted.
In terms of sales, according to data from SteamDB-monitored sites, estimates range from as low as 2,700 units sold to a high of around 7,600. Taking the median of this range, around 5,600 units sold, which translates to approximately $111,944 in gross revenue at the highest end.
By comparison, Immortals of Aveum reportedly had a budget of $125 million. Even if all ~50,000 sales were made at $60 each, the revenue would only amount to $3,000,000.
This starkly highlights that Electronic Arts is unlikely to see a return on investment with Tales of Kenzera: ZAU. The game’s uninspiring appearance as a rather dull and dreary side-scroller, coupled with its association with one of the industry’s most hated companies, made its failure seem inevitable.
It didn’t even need the involvement of anti-White racists at Sweet Baby Inc to cement its failure.
It’s highly likely that the only reason Tales of Kenzera: ZAU gained any attention at all is because it landed on Kabrutus’ notorious list. Similar to Immortals of Aveum, Electronic Arts probably didn’t invest much in marketing for this lesser-known game.
The SBI Detected Steam curation group boasts over 380,000 members, a staggering 80 times more than the number of individuals who have purchased the game on Steam.
Mainstream media outlets have been vilifying those who oppose DEI consultation firms as racists or bigots. Why? Because nothing threatens these activists more than consumers making informed choices. Progressives shouldn’t expect your financial support. They’re not entitled to sell their products infused with their propaganda to consumers who don’t want them.
Activists often preach about consumers having the choice to “not watch” or “not buy” their products if they disagree with them. However, their real fear emerges when they lose control over your spending.
There’s a significant media collusion between so-called “good guys” in DEI/ESG consultation firms, who introduce character race swapping combined with racist lingual choices and progressive agendas into the games they collaborate on.
Interestingly, Abubakar Salim, the founder of Surgent Studios, has direct ties to Sweet Baby Inc, adding another layer to this tangled web.
Mark Kern, also known as “Grummz,” disclosed that the founder of the studio had prior collaborations with Sweet Baby Inc co-founders, Kim Belair and David Bedard, along with Sweet Baby Inc employee and Suicide Squad: Kill the Justice League Script Coordinator, Amy-Leigh Shaw.
These collaborations occurred at a company named Bebe Sucre LTD, specializing in “ready-made interactive leisure and entertainment software development.”
According to the UK filing history of the company, Abubakar was removed as a director on March 12, 2024, coinciding with the peak of the backlash against Sweet Baby Inc and shortly after Chris Kindred’s campaign to cancel the Sweet Baby Inc Detected Steam group.
The timing of Abubakar’s removal as a director seems too convenient to be unrelated to distancing from Sweet Baby Inc and potential boycotts of his game. However, given that Sweet Baby Inc had already revealed this association months prior to the game’s release, such efforts were essentially futile. This became evident as the game launched to a lackluster reception, with just 287 peak consecutive players.
It’s likely that some individuals were initially fine with the game until they discovered that it wasn’t merely a case of hiring Sweet Baby Inc for narrative curation, but rather that the game was developed by someone who collaborated with such controversial figures in a legitimate company.
