NVIDIA’s GeForce RTX 4070 Ti and RTX 4080 aren’t long for the market according to Board Channels. Production of both the RTX 4070 Ti and RTX 4080 graphics cards has been halted by NVIDIA to pave the way for their upcoming “SUPER” refresh variants.
Interestingly, the RTX 4070 will persist in the market alongside the imminent RTX 4070 SUPER. This continuation is likely attributed to the sustained sales for the RTX 4070, justifying its ongoing production.
Obviously, just because NVIDIA have shifted production away from the RTX 4070 Ti and RTX 4080 graphics cards doesn’t necessarily mean that they’re both not long for this world in the sense that you won’t be able to find them on store shelves, at least not in the short term.
NVIDIA have been facing immense difficulties shifting ADA Lovelace into the homes of gamers, shocker considering the outrageous price tags across their entire lineup, so it comes as no surprise that gamers can only afford or are only willing to spare enough change into buying the likes of the $600 RTX 4070 over the likes of the $800 RTX 4070 Ti and $1200 RTX 4080.
NVIDIA will most certainly still have a massive amount of excess supply of these aforementioned graphics cards, with the now most likely scenario being that the revised “SUPER” refresh will simply take over the standard price tags set by the RTX 4070 Ti and RTX 4080, with the new SUPER variants coming in at $800 and $1200 MSRP respectively.
It’s quite likely that NVIDIA will simply write on the words “SUPER” in crayon over their existing lineup in terms of pricing while giving the non-SUPER variants a slight price cut to hopefully increase demand and sales as continued production of these SKUs have allegedly ceased.
NVIDIA look to be providing the full AD103 core with the aforementioned GeForce RTX 4080 Super which would provide a measly 5% increase in overall core count, while retaining the same configuration of 16GB of GDDR6X memory, however other outlets speculate that NVIDIA will not only be providing a more powerful product than the RTX 4080 but they’d do so by slashing its price tag down to $900 as they would the rest of their lineup.
I’ve doubted this notion from the beginning, NVIDIA is a greedy company that’s looking to shift away from the consumer sector entirely in favor of lucrative markets such as enterprise and artificial intelligence, it was first rumored that a potential “RTX 4080 SUPER” would be a more cut-down limited variation of the AD102 based RTX 4090 but that has obviously fallen on deaf ears as we’re supposed to get excited over a 5% core bump for what’ll undoubtedly be the same $1200 MSRP price tag.
I could very well be wrong and I’d be more than happy to eat my own words, NVIDIA, a company notorious for throwing its consumers under the bus financially will provide a 8% performance boost over the RTX 4080 for $200 less with the RTX 4080 Super. I totally believe that.
I’d love nothing more than for NVIDIA CEO, Jensen Huang to prove me wrong by actually engaging in a price war with AMD’s Radeon offerings, whatever it damn well takes to benefit consumers and drive GPU prices down.
Regardless, the RTX 4080 SUPER utilizing the same AD103 core is bonified proof that NVIDIA simply doesn’t give a shit what you or anyone else thinks about them and their hefty profit margins, it’s unlikely that they’d ever consider slashing their own prices across the board especially when the consumers continue to show their amazing intellect by simply buying cheaper GeForce alternatives such as the RTX 4070 instead.
Apart from the RTX 4090 I don’t like any of these ADA GPUs, they’re all garbage in their own unique ways, getting beaten out in terms of raster performance by slightly better value AMD Radeon RX alternatives which more often than not also include greater quantities of VRAM for enhanced longevity.
Arguably the real “winners” here could very well be the RTX 4070 / SUPER / Ti camp, with NVIDIA continuing production it’s extremely likely that NVIDIA will be looking to price their products a little bit more aggressively to combat the AMD Radeon RX 7800 XT and 7900 XT by dropping the price of the RTX 4070, incorporating the RTX 4070 SUPER which should contain a 22% increase in core count and crucially an additional 10MB of L2 cache.
Compared with the RTX 4070 Ti which is slowly being phased out to be replaced by the RTX 4070 Ti SUPER, it’s likely that the new SUPER variant will retain its $800 pricing but the regular Ti would be getting a price cut as well which certainly helps in its losing battle with AMD’s Radeon RX 7900 XT.
NVIDIA’s RTX 4070 SUPER is by far the most anticipated product of the bunch, the most substantial increase in raw hardware with its presence undoubtedly going to provide a positive PR campaign for NVIDIA as they look to beef up their mid-range offerings to tackle AMD.
